It's clear that Putin is determined not only to wipe out Ukraine from the map as a nation, but also to destroy Ukrainian traditions and culture. Ukraine is being painted as a country of Nazis and traitors to their heritage. Russian invaders leave the conquered territory in ruins. The Ukraine civilian population is being murdered and displaced, and occupied territories are being forcibly "russified". However, these actions are more likely to wipe out Russian culture.
Russia is now shunned by most of the world, and their reputation will not recover for a generation. Their lies will soon crumble, and their crimes will be exposed and punished. No other countries will want to take an interest in Russian culture, and there will be a stigma inside Russia for many years to come for taking pride in anything that is uniquely Russian. A generation of people growing up will want to distance themselves from the atrocities that are being committed by the current leadership, and as people shed off the bad things, a lot of the good things will be lost as well.
In his attempt to cancel Ukraine, Putin is actually cancelling Russia.
